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Smart Time Management: The Story of How Followup.com.sg Began

In 2005, a sales account manager was mailing out Christmas cards to thank past customers for their valued patronage. They knew that in order to remain successful in a competitive market they had to continue go the distance in building a lasting rapport and business relationship with past customers and affiliates.

But, as any successful businessperson knows, success often equals greater workloads and more responsibilities. At the same time, clientele maintenance tasks could not be neglected or future business could go elsewhere. So the founder of Followup kept up with the card campaign as well as the growing number of other responsibilities.


Hard Work Pays Off

Before long, the card-mailing campaign began to bear fruit, as many customers called or sent emails to say thank you for card and touching gesture. Customer relationships were improved and referrals were even given. Clearly, sending well-timed and appropriate event cards proved to be both affordable and effective.

Building upon success, this salesperson decided to take the mailing campaign to a higher level by sending cards to remind customers to renew their annual maintenance contracts. Accomplishing this on time and without error proven to be a tremendously time-consuming task as expiring contracts need to be individually tracked on a periodic basis and cards need to be prepared. The salesperson simply could not find enough time in the growing hectic sales schedules.


Working Smarter - Not Harder

Though the follow-up card campaign was clearly paying out high dividends, the responsibility ate a great deal of a valuable commodity - time. First, cards had to be selected and purchased that were specifically appropriate to the client and the event, as well as envelops and stamps. Then, each card had to be properly addressed to the individual. After that, all the mailing addresses had to be retrieved and written on envelopes. Finally, after all these tasks were done, the cards can be mailed. There had to be a more efficient way to accomplish this vital job.

There was no software in the market that can perform an automated function of printing personalized messages on cards and mailing labels. So, in 2005 this sales account manager decided to start a web-based service that can send personalized greeting and reminder cards to customers automatically and Followup.com.sg was born.